Complete redesign and art direction of an amazing coffee brand Vito Coffee. My job was to re-create a playful visual direction that attracts youngsters.
Print, Art Direction
Vito Coffee is an Arabic coffee brand roasted in Peru, shipped in the US that attracts the younger generations, mostly students.
Classic (medium roasted) coffee is brown in colour and rarely has a greasy surface. This coffee has a medium acidity and body, as well as a rounded taste profile.
Strong (dark roasted) coffee is a dark brown colour. This coffee has low acidity, a heavy body, and tend to reveal deeper, darker flavours.
Lite (light roasted) coffee is beloved in the speciality coffee industry for its ability to bring more vibrant, unique flavours out of coffees.
"Never trust anyone who doesn't drink coffee."
"Our culture runs on coffee and gasoline, the first often tasting like the second." "Science may never come up with a better office communication system than the coffee break." "The smell of fresh-made coffee is one of the world's greatest inventions."